Feb, 5 Posted by

Digital technology has changed how consumers interact with businesses. This has resulted in an extremely competitive market. The ability to track the data of users allows marketers to build brand awareness, increase sales and increase traffic to websites through social media marketing (SMM) which is a type of direct marketing that is based on the interaction between a customer and a the business. This is a place where companies can personalize their persona in a unique manner that customers are able to be able to relate to.

Article by: Emily have a peek at this web-site C.